AI donor operations, charities and foundations

The regular giver who leaves quietly is the most expensive one

Giveback writes the thank-you that sounds like your organisation, notices the supporter whose giving pattern has changed, and hands your fundraiser the ten conversations worth having this week.

Works with Salesforce NPSP, Raiser's Edge, Beacon and Donorfy

Thank-you · draftedAwaiting your approval

Dear Margaret,

Thank you for your gift of £40 this month · that's six years of standing by the night shelter now, which is longer than most of our staff have been here.

Your giving covers a bed and a hot meal for two people tonight. Last winter the shelter was full every night from November, and it stayed open because of regular gifts like yours rather than one-off appeals.

You asked last year whether we'd reopened the Beckett Street site. We did, in March, and it has been running at capacity since. Thought you'd want to know.

With thanks,
Aisha

Facts pulled from her giving record and last contact noteNothing invented
What it does

Three jobs your fundraising team never gets to

Not because they don't matter. Because there are four of them and eleven thousand supporters.

Personal thank-yous

Drafts a specific, accurate thank-you for every gift, referencing what they actually funded and what they said last time. Your team approves rather than writes.

Lapse detection

Watches giving rhythm rather than a fixed cutoff, so a quarterly donor who misses one payment is noticed in weeks, not after eighteen months.

Data hygiene

Merges duplicates, fixes addresses, flags deceased records against the register and keeps consent flags accurate. Quietly and constantly.

Lapsing

Ten names your fundraiser should call this week

With the reason attached, so the call opens with something true rather than an ask.

SupporterSinceAnnualSignal
Margaret H.Reduced from £60 to £40 after eleven years at the same amount2019£480Call
Bevan TrustGrant report due in 6 weeks, no contact since the site visit2021£25,000Call
Tom & Rae P.Missed two consecutive quarterly gifts, card likely expired2016£600Check
Nadia C.Increased gift twice this year, opened every update, never been asked2023£240Opportunity
Ethics

Fundraising is a trust business

Anything that erodes supporter trust to lift this quarter's number is a bad trade, and it is designed out rather than left to policy.

Nothing is ever invented

Every fact in a draft comes from the supporter's own record. If Giveback cannot verify what their gift funded, it does not say. Vague and true beats specific and made up.

No emotional pressure

The drafting model is constrained against guilt, urgency and manufactured scarcity. It will not write “without you, they have nobody” because that is not how you speak to people who already gave.

A human sends everything

Giveback drafts and queues. It never sends an appeal, never processes a gift and never contacts a supporter without someone on your team releasing it.

Vulnerability flags respected

Supporters marked as vulnerable, in financial hardship or bereaved are excluded from all prompting entirely, and the exclusion cannot be overridden in a campaign.

Figures

Six charities, one financial year

Income between £800k and £14m, mixed regular giving, events and trusts.

100%
Gifts thanked within 48 hours
-34%
Regular givers lapsing unnoticed
+£191k
Retained income across the six
7h
Fundraiser hours returned weekly

Start with a read-only look at your database

We report which supporters are drifting, which records are duplicated and how much income is quietly at risk. Nothing is written, nothing is sent, and the report is yours either way.

Review your donor base