AI business development centre, franchise & independent
BDC One replies in under one. It qualifies the trade-in, confirms finance intent, books the test drive into the right salesperson's diary, and keeps chasing the ones who go quiet.
Is the 2022 Kuga still available? And do you take part-ex?
It is, the grey Titanium with 31k. We do take part exchange, what are you driving at the moment, and roughly what mileage?
2018 Focus, about 62k. Would need finance on the rest.
No problem. Marcus has Thursday 5:30pm or Saturday 10am free to value the Focus and take you out in the Kuga. Which works better?
Sales and service, both sides of the shop, running the same hours the customer is actually shopping.
Answers every enquiry from every portal in under a minute, qualifies it, and books against real showroom availability.
Takes MOT and service bookings by text and voice, checks the ramp diary, and quotes from your own price matrix.
Rebooks missed appointments the same day instead of letting them fall off the board entirely.
Finds customers whose finance is close to term and asks whether they want a valuation. Politely, once, then leaves them alone.
Contact rate by time to first response, measured across 14,000 internet enquiries.
| Time to first response | Contact rate | Appointments set | Where most dealers sit |
|---|---|---|---|
| Under 1 minute | 68% | 41% | BDC One |
| 1 to 5 minutes | 54% | 32% | Best case, staffed |
| 5 to 30 minutes | 36% | 19% | Typical weekday |
| 30 minutes to 4 hours | 21% | 9% | Typical Saturday |
| Next working day | 8% | 3% | Evenings and Sundays |
Two franchise, two independent, mixed new and used, UK.
Keep your team on the leads during opening hours. Forward everything outside them for a month and count the appointments that come back.